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The 2010 JD Power Initial Quality Study (IQS) results are in, and the news isn’t great for Toyota. The IQS is based on responses from more than 82,000 purchasers and lessees of new 2010 model-year vehicles surveyed after 90 days of ownership in the United States.
Each owner/lessee takes a 228-question survey that has been designed to provide manufacturers in identifying problems and improving customer satisfaction.
It seems that customers aren’t entirely happy with their Toyotas, with the manufacturer dropping a mammoth 15 spots in the rankings from sixth to 21st, with an average of 117 problems per 100 vehicles surveyed.
The industry average for 2010 was 109 problems per vehicle, with just 10 manufacturers bettering the average.
The top performer was Porsche, with 83 problems per 100 cars, with Mercedes-Benz ranking in third position with 87.
Toyota’s luxury brand Lexus, which for years dominated the top of the JD Power results table and has built its reputation on quality, had to settle for a still impressive fourth.
Ford moved into the top five for the first time since the inception of the study 24 years ago. Other luxury brands such as BMW and Audi didn’t fare quite so well, with 113 and 111 problems per 100 cars respectively.
The bottom-trawlers included some big names. Land Rover was the worst performer, with a wow-worthy 170 problems per 100 vehicles.
Volkswagen’s apparent reliability concerns were also reflected, with the German maker scoring 135.
Mitsubishi (146), Mini (133), and Jaguar (130) also scored poorly. Land Rover is again at the bottom of the list, with 170 problems per vehicle.
The rankings are as follows:
Porsche - 83
Acura - 86
Mercedes-Benz - 87
Lexus - 88
Ford - 93
Honda - 95
Hyundai - 102
Lincoln - 106
Infiniti - 107
Volvo - 109
Industry Average - 109
Ram - 110
Audi - 111
Cadillac - 111
Chevrolet - 111
Nissan - 111
BMW - 113
Mercury - 113
Buick - 114
Mazda - 114
Scion - 114
Toyota - 117
Subaru - 121
Chrysler - 122
Suzuki - 122
GMC - 126
Kia - 126
Jeep - 129
Dodge - 130
Jaguar - 130
Mini - 133
Volkswagen - 135
Mitsubishi - 146
Land Rover - 170