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Mazda3 Delivers Safety First


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MAZDA3 DELIVERS SAFETY FIRST

 

12-JULY-2006

 

Dynamic Stability Control now available across the Mazda3 range

 

 

One of Australia’s top-selling cars, the Mazda3, now offers the state-of-the–art Dynamic Stability Control (DSC) safety technology from as little as $22,820.

 

DSC is an accident avoidance anti-skid system that automatically corrects front or rear-wheel slides without driver intervention. The DSC system automatically brakes individual wheels and reduces engine torque to correct slides.

 

Mazda3 is the only volume-selling car in this class offering DSC on all models in its range.

 

Overseas research claims that stability systems, such as DSC, can reduce the number of fatal vehicle accidents by more than 30 per cent, while the United States Insurance Institute for Highway Safety found that stability systems could reduce the risk of single-vehicle passenger car rollovers by as much as 77 per cent.

 

The Mazda3, Australia’s fourth best selling car this year, has sold 15,702 cars to the end of June, according to VFACTS figures. Mazda3 sells in the sub $40,000 Small car market, which with rising fuel prices, is now the country’s most popular.

 

The managing director of Mazda Australia, Doug Dickson, said: "Mazda3 was the first volume seller in its class to offer six airbags and ABS brakes on all models when it was launched in 2004.

 

"Making DSC available on our most popular car range is another important step in reducing the amount of trauma we see on our roads.

 

"Mazda3 is very popular with Australian consumers and we anticipate that as many as 25 per cent of all Mazda3s sold will have this important safety feature.

 

"Mazda Australia has a policy of adopting safety technology when it becomes available and we will work towards adding DSC to other models in our range".

 

At present Mazda has DSC on the RX-8, Mazda6 MPS and Mazda3 MPS. It will be standard on the CX-7 crossover SUV due late this year.

 

DSC, which also incorporates traction control, works with ABS anti-lock brakes, a safety feature that is now standard on all Mazda3 models.

 

The $22,820 Mazda3 Neo also comes with dual front, front side and head protecting curtain airbags (six airbags in total).

 

Other safety upgrades on the new Mazda3 range, include a seatbelt warning system for front and rear seat passengers, while the addition of a collapsible brake pedal and a redesigned steering wheel adjustment lever have reduced the likelihood of lower leg injury.

 

Mazda is Australia’s top-selling full-line importer. The company expects to sell more than 67,000 vehicles here this year.

 

*** Information Correct at Time of Publication ***

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  • 11 months later...

Similar things were said about ABS when it was new (and in buying a small car from the '90s I had to look fairly hard to find a model with it, like the Eunie). There were statistics saying it was less safe because people thought they were invincible. However to anyone with any driving ability, such driving aids are very worthwhile as a backup. I've never even used the ABS yet.

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ABS will extend stop lenghts under certain conditions (as in a skilled driver can do better), but still is a great contribution to safety. So is ESP of course, but the benefit will disappear if the technology is used to increase speed. And some people do that, particularly in large SUV's. It is interesting that some large SUV's completely loose their grip and general driveability with ESP disabled. Volvo XC90, Porsche Cayenne and its twin Volkswagen Touareg are scaring excamples, and also überrepresented in accidents.

 

I did say I smoked a Cayenne during last winter in my Xedos? :shifty:

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