mts Posted July 18, 2006 Report Share Posted July 18, 2006 The Mazda Brand Symbol (Click the link, above, for a .pdf history lesson) The Ford Motor Company Mazda Brand History The Meaning Of "Kansei" Kansei Engineering - (Pronounced Can-Say) KANSEI Is A Japanese Word Which, Roughly Translated, Means: "To Feel Just Right." All Mazda Vehicles Are Manufactured With This Goal In Mind. 1934 This mark became registered trademark for Mazda when prodution commenced on our 8-wheel trucks. The name "Mazda" representes a combination of "Ahura-Mazda", the name of an ancient god and Mr. Jyujiro, founder of the Mazda Corporation 1936 Similar to the emblem of Hiroshoma City, this mark expresses Mazda's links to its home town of Hiroshima. The "M" shaped curves symbolize Mazda Motor Manufacturer. The image of wings represents Mazda's agility, speed, and capability to soar to new heights. Symbol and corporate mark as seen on most Mazda cars from the Mazda R360 until 1975 1959 Mazda created this classic "M" mark to coincide with the launch of its first passenger cars. Up Until 1975-1992 Mazda Did Not Really Identify Themselves With Any Sort Of Symbol. The Only Visual Logo That They Used Was This One Shown To The Left. It Was A Simple Display Of The Mazda Name In A Self-Designed Font. In 1992 Mazda Introduced A New Emblem Which Would Be Used For The Export Market. It Is Supposed To Represent A Sun And A Flame Standing For Heartfelt Passion. Shortly After Implementation Mazda Had To Alter The Logo Slightly By Rounding Off The Diamond Inside The Ellipse, Because The Previous Emblem Was Somewhat Similar To Renault's Corporate Logo (In France). The Mazda symbol, or badge, on Mazda vehicles and in corporate material was introduced in 1997 on the new 626. It now appears on the full range of Mazda vehicles. A graphic development from the previous 'M' the new symbol was developed by Rei Yoshimura, the noted corporate identification creator. The 'V' in the centre of the 'M' in the brand symbol spreads out like an opening fan, representing the creativity, the sense of mission, the gentleness and flexibility, the resoluteness and vitality that is Mazda. Poised like wings ready to fly, the 'V' is also a starting point for future growth. The symbol as a whole expresses the sharp, solid feeling that Mazda seeks in all its products. The dynamic circle symbolises that Mazda is ready to further spread its wings as it enters the 21st century. Autozam Front Hood Emblem Eunos Front Hood Emblem Quote Link to comment Share on other sites More sharing options...
Ikstej24 Posted July 18, 2006 Report Share Posted July 18, 2006 Very nice...Thanks for the info Quote Link to comment Share on other sites More sharing options...
mts Posted July 18, 2006 Author Report Share Posted July 18, 2006 Have to keep it current and interesting... Quote Link to comment Share on other sites More sharing options...
///BHRpowered Posted July 18, 2006 Report Share Posted July 18, 2006 I must say, I feel like the 1936 emblem should make a come back. It just seems to classy, on a millenia's level Quote Link to comment Share on other sites More sharing options...
mts Posted July 18, 2006 Author Report Share Posted July 18, 2006 I kind of like the scripted Mazda of 34 Quote Link to comment Share on other sites More sharing options...
///BHRpowered Posted July 18, 2006 Report Share Posted July 18, 2006 I think the 36 reminds me of the aston martin badge thats why Quote Link to comment Share on other sites More sharing options...
mts Posted July 18, 2006 Author Report Share Posted July 18, 2006 Close but no cigar Quote Link to comment Share on other sites More sharing options...
///BHRpowered Posted July 19, 2006 Report Share Posted July 19, 2006 I'm not saying its an exact match, that would be rice and I want nothing to do with it, it just looks classy. I shall have to look into custom badging Quote Link to comment Share on other sites More sharing options...
latinopikachu Posted August 2, 2006 Report Share Posted August 2, 2006 i still want my eunos badge Quote Link to comment Share on other sites More sharing options...
mts Posted August 2, 2006 Author Report Share Posted August 2, 2006 Then get one Quote Link to comment Share on other sites More sharing options...
MazdaMomma Posted August 9, 2006 Report Share Posted August 9, 2006 i like both the 1934 and the 1936 badges. also am partial to the 1997 badge as well Quote Link to comment Share on other sites More sharing options...
Jdubs99 Posted November 19, 2006 Report Share Posted November 19, 2006 Strategery . Quote Link to comment Share on other sites More sharing options...
mts Posted November 19, 2006 Author Report Share Posted November 19, 2006 Quote Link to comment Share on other sites More sharing options...
MazdaMomma Posted December 13, 2006 Report Share Posted December 13, 2006 I like the eunos front badge as well Quote Link to comment Share on other sites More sharing options...
mts Posted December 13, 2006 Author Report Share Posted December 13, 2006 INdeed Quote Link to comment Share on other sites More sharing options...
MazdaMomma Posted December 14, 2006 Report Share Posted December 14, 2006 Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.