The newly revealed 2015 Mazda MX-5 will trade on its edgier design and sharper sub-$40K pricing to reclaim the youthful audience that has stopped buying the roadster in recent times when it launches in the second half of next year.
Mazda concedes its most iconic offering became a bit of an “old person’s” car within the outgoing NC model’s life-cycle, reflected by the company’s decision to offer only the safety-first hard-topped version since 2012, with a price nudging $50K.
But with the smash hit $30K Toyota 86 proving that it is still possible to lure young buyers into sports cars so long as they’re priced and designed right, Mazda says it has had a re-think, and will take the all-new ND closer to the pricing ground it needs to scoop up this crowd.
This strategy should also see annual sales creep back towards their peak. The 25-year-old MX-5 is the world’s top-selling sports car over its lifecycle, with about 970,000 sold thus far.
Mazdaworld Federation - Special OPs Unit
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